REthink Words

The popularity and ubiquitousness of Google AdWords and Yahoo contextual based advertising has led Inertia to create an opportunity for the wine industry and our winery clients to participate in creating additional awareness, particularly leveraging low cost models of influence in the wine blogosphere.

The program takes place in two principal forms:

1. If you are interested in participating in large search engine text based advertising, but are unsure of how or where to start, Inertia will put together a program that will increase your understanding and awareness in easy to understand terms and consultatively present options for you to engage in this dynamic area of lead generation for your online sales activity.  Because the principal underlying premise of all text based ad programs is a pay-per-lead model, you can be assured that an investment in this area will lead to a tangible increase in sales results.  Inertia makes getting started simple and easy.
   
   
2. Are you a small producer that would like to find a community of online Pinot lovers that review and discuss all things Pinot? Are you interested in creating an expansion of awareness for your wine amongst an influential community that has organized on the Internet? Inertia can help you penetrate these communities.

Based on your specific winery and the strengths of your brand(s), Inertia will custom tailor and create a REthink Words program leveraging the influence and power of the wine blogosphere.  Many brands have seen significantly increased revenues based on an affinity for a particular wine in the blogosphere, a community that is represented by over 400 blogs and millions of consumers.  In this program, Inertia will develop a strategy, create the ads, broker placement and ensure support in penetrating specific niches of this important area of influence and sales activity.