Wine 2.0

Web 2.0 refers to a second generation of Internet-based services—such as social networking sites, wikis, communication tools, and community-based commerce sites—that emphasize online collaboration, sharing and user-generated content among users.

Wine 2.0 is the newest generation of emerging companies manifested as a sub-set of Web 2.0 who are changing the world of wine. These are, generally speaking, companies that are using technology to change the way wine is marketed, sold or made.

Inertia is at the center of this vortex of converging long-term trends with relationships with most of the significant and up and coming businesses in the space.

In addition to supporting the initiatives, thoughts and ideals behind the use of these technologies we also help to make this market easier to understand and work with on behalf of our winery clients.