Management Team

Chief Executive Officer
Has spent fifteen years immersed in the world of luxury services marketing and e-commerce with the majority of that time in senior management at some of America’s most respected and successful companies. All the experience and insight gained from his unique background is put to work leading the Inertia team toward its goal of leveraging technology and wine industry knowhow to provide clients with a high margin, high velocity distribution system for their wines.

Prior to joining Inertia, Ted served as Senior Vice President of Product and Retail at Expedia, one of the world’s top on-line travel services companies. Prior to Expedia ,Was Vice President at the Walt Disney Company where he oversaw online product management and marketing and built Walt Disney Parks and Resorts Online from the ground up. Ted received his B.S. from the University of Wisconsin and his MBA from the University of Miami. Ted is also a Navy Veteran. He resides in Northern California with his wife and two young boys.

Chief Strategy Officer
Has been in the wine and spirits industry all his life. At Niebaum-Coppola he served as Program Manager before moving on to WineShopper/Wine.com. There he immersed himself in the burgeoning area of Winery-to-Consumer sales, leading their Winery Business Development strategies. Prior to Niebaum-Coppola, Paul acted as VP of Sales & Marketing for Napa Ale Works. He has been a guest lecturer at U.C. Berkeley's Haas School of Business, as well as served as the North America Beverage Consultant for the Sumitomo Corporation of America, in charge of analyzing all mergers & acquisition efforts.

Ffounded Inertia Beverage Group in 2002 with the goal of building the premier Direct Sales Services company, leveraging innovations in technology to bring wineries and wine consumers closer together. Paul lives with his wife and his son in Napa Valley.

VP, Channel Development
With a background in technology and social entrepreneurship, Andrea has worked in a variety of roles including sales operations, marketing strategy, business development and strategic planning. Andrea has worked for VERITAS Software, PowerUP (launched by Steve and Jean Case), and has consulted for several venture capital and software companies. She also founded and directed the Global Action Network and worked for a variety of international women's health organizations.

In the early days of her career, Andrea learned a great deal about wine during her many years waiting tables at high-end restaurants to subsidize her non-profit salary. She then changed directions, got an MBA, and now enjoys the fruits of her labor right here in the Napa Valley. Dreas is responsible for leading Inertia’s Direct-to-Trade (DTT) and Marketplace programs, two key initiatives designed to increase both the sales and product exposure for Inertia’s client base.

Vice President, Marketing
Sspent five years modernizing and accelerating their Direct-to-Consumer sales, helping make Smith & Hawken one of the leading outdoor living brands in America. Prior to this, she led marketing for Wine.com, and other early e-commerce players like PreviewTravel.com (now Travelocity). Most recently.

Vice President, Sales
Knows sales. For more than 25 years, Mitch has practiced the art of sales and marketing, with such companies as Gallo, The Wine Group, and Constellation Brands. Whether it be from the distributor’s, merchant’s or producer’s perspective, Mitch has participated in all levels of sales – on the streets, managing sales staffs, leading multi-million dollar sales forces, even teaching college-level sales and marketing.

A U.S. Army veteran and Master of Business Administration, Mitch brings to Inertia the experience and big picture thinking that results in innovation and sales success.



VP, Technology
Has over 10 years of experience in software development. He started with the Electronic Commerce group of Bankers' Trust, building technology components for risk-bearing digital certificates and electronic micropayments. He later joined Acquire Systems where he led the design and development of a browser activity measurement and analysis software used by Chase, VISA International and Nielsen//NetRatings. An avid home cook, his passion for food and wine eventually led him to join the technology team at Inertia. Patrick lives in Napa with his wife and daughter.

Senior Director, Product Management
Having earned her BA in French from U.C. Berkeley, Natalie Douvos is certainly well-qualified to be a translator. And, as the person charged with mapping and navigating product and software development for Inertia, the listening skills she developed while becoming fluent in three languages (she even speaks Greek!), may be one of Natalie's most important credentials.