The REthink Initiative

The Rethink Initiative is our leadership role in a revolution to help wineries rethink how they are selling and marketing their wine. Seismic changes that have occurred in the last 10 years with the Internet, online shopping, direct shipping, wireless connectivity and digital community building are now just starting to expand pervasively in the world of wine. Our leading role in this revolution of change follows very simple principles:

Help wineries succeed through knowledge, planning and measuring their direct sales and marketing efforts.
Enable partnerships or programs designed to bring the CUSTOMER to the winery for a higher velocity of customer acquisition. Not just transactional sales, but CUSTOMERS that can be cultivated for a relationship with the winery.
Create tools which consumers or consumer groups can access our winery partners in aggregate for increased exposure and sales.
Leverage the best technology to help catapult our winery partners into more exposure to the world through the Internet.

Discover the REthink Initiative
Inertia forms partnerships with the leaders in this web 2.0 space to catapult our client's brands into their qualified wine consuming communities. Visit our Marketing Partners for more information.