Solutions for Wineries and ImportersInertia works with over 300 wineries - allocated and boutique producers, as well as some of the most prominent brands - providing direct access to wine buyers via an eCommerce enabled storefront. Wineries and retailers alike rely on our REthink Engine™ to help them build direct sales to both consumers and the trade. We help manage the total buying experience, from customer acquisition to club and relationship management via a platform which was built specifically to handle the many regulatory requirements of the wine industry: including age declaration, state restrictions, consumer-based volume limitations, and compliance reporting. Features You Need, Flexibility You Desire Begin selling more effectively, with features proven to attract shoppers and turn them into buyers. The REthink Engine™ is a full-service eMarketing solution which was built with one purpose in mind, providing wine industry participants including wineries, importers, wholesalers, and retailers, the tools necessary to connect directly with individuals and businesses who’ve demonstrated interest in wines not typically available in local markets. The platform itself delivers all of the features you need to make your direct program a success: • Robust eCommerce Shopping Cart: Everything you need to facilitate an effective eCommerce program; merchandising, invoicing, payment and fulfillment integrations, order tracking, and automated email controls.
• CMS Publishing: Manage static store content such as category pages, winery information, images, documents, recipes, news, and events and publish directly to the web. • Wine Club Tools: Gain control of your wine club and memberships with items such as advance notification of expiring cards, batch processing and order settlement, pre-processing email notifications, pending pick-up notices, vacation holds and more. • Customer Relationship Management: The REthink Engine™ provides numerous ways to view your customer order and purchase history, as well as demographic information, allowing more flexibility in marketing and providing the ability to reach customers on a personal level. • Compliance: Our Inertia REthink Compliance™ tool is a web-based service that automates direct-to-consumer shipping compliance for wineries, fulfillment houses and POS systems. Receive instant compliance confirmation on orders, and access ready-to-send reports that satisfy and comply with the various states’ order and reporting requirements. • Allocation Tool: Manage pre-release offers, increase exclusivity, and generate consumer interest in the availability and ownership of your wines. Features include the ability to grant additional quantities upon request among others. Sell Direct to the Trade via Your Own Website Inertia’s Direct-to-Trade program provides an innovative and fully compliant solution to the challenges of wine distribution in the U.S. today. Our virtual distribution platform allows you the ability to sell directly to restaurants and retailers, in the same way you sell to consumers – online or via phone, in a direct engagement. Gain access to new markets and grow your direct sales legally, efficiently and effectively. Direct to Trade Benefits • Access to nearly 50% of the U.S. Wine Consuming Marketplace, and growing
• Control of Your Brand Message • Increased Market Share and Brand Awareness • Control of Your Wine Offerings • Efficiency in Expanding Your Markets • Increased Sales Volume Discover the REthink Engine™ Today
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