The REthink Initiatives

Inertia Beverage Group's REthink Wine Initiative asks the winery, retailer, restaurant and wholesaler to think anew about how wine is bought and sold. For wineries, restaurants and retailers that utilize our REthink system, they harness the intuitive genius of the direct sales model and apply it to the way they sell and buy wine. Meanwhile, the wholesaler that helps facilitate this change in the system of wine sales offers their own customers more choices and better service at a fraction of the cost.

The REthink Engine™, the most comprehensive consumer direct software created for the wine industry, was created by wine and technology veterans to exclusively meet the needs of the wine industry. Our tools have been created to put you, the winery, in charge of managing your message, operating your on-line store, and processing your wine club with one easy tool.

REthinkwinetrade.com
REthinkwinetrade revolutionizes the way wineries interact with their retail and restaurant customers. REthinkwinetrade.com uses a proprietary and 100% compliant Internet-based system to allow restaurants and retailers to purchase wines from an "electronic book". It's as easy as purchasing wine direct from any online wine store. IBG clients can now offer their products to trade buyers online. Likewise, restaurant buyers and retailers now have a new source for wines! It is a revolutionary way to buy and sell wine, and one that is generating huge interest in the market.

REthinkwine.com
IBG's REthinkwine.com site uses the power of aggregation and database management, combined with IBG's powerful REthink Engine, to allow our clients to offer their wine on one compelling, well marketed, and finely presented website. Here, wine consumers will find a variety of wines, many of small production, for purchase. It is the kind of service that defines our belief in partnering with our clients to generate greater sales.

Inertia: Powering the Wine Revolution

The REthink Initiatives