Press


Compliance Tool - Napa-based Inertia Beverage Group announced today that it has made available an online winery tool free of charge to any winery, fulfillment house or compliance company. Access to Inertia's REthink Compliance tool does not require use or subscription to Inertia's direct shipping platform.
Napa Valley Register - 05/15/08

Inertia Announces New CEO - Ted Jansen is joining Inertia Beverage Group (IBG) as chief executive officer...Jansen most recently was senior vice president for product and retail with Expedia, Inc...
Wine Business Insider - 05/12/08

Inertia Makes Wine Shipping Compliance Service Free To All Wineries Inertia Beverage Group announced today that it has opened its REthink Compliance(TM) tool for use free of charge to any winery, fulfillment house or compliance company.
Forbes Business Wire - 04/16/08

Focus on Client Acquisition with Paul Mabray -- We know that most of you agree that your company should be customer-focused. Have you analyzed your database to measure your customer-focused activities? Can you answer the questions you need to know...
WineMarketer Newsletter - 04/04/08

Wine and Marketing Professionals Gather for Newsletter -- Heavy hitters in the wine and marketing game come together in a new newsletter from Wine Marketer.
WineMarketer.com - 03/28/08

Inertia Strengthens Efforts to Deliver on Demand Delivery Strategy -- Leading Wine Direct Sales Firm Takes Steps to Enhance Demand for Winery Clients Products -- Creating a Direct Sales platform which provides wineries with greater exposure and demand from a critical mass of qualified buyers has long been a strategic focus for Inertia Beverage Group.
Business Wire - 03/11/08

Inertia Provides Wine Shipping Compliance Solution to Clients Inertia Beverage Group announced that its new automated wine shipping compliance service, REthink Compliance, has been released for use by all...
Wine Business Insider - 03/11/08

Inertia Automates Wine Shipping Compliance

Inertia Provides Shipping Compliance Solution to Clients Inertia Beverage Group announced today that its new automated wine shipping compliance service, REthink Compliance, has been released for use by all Inertia clients...
Forbes.com - 03/04/08

Consumer Direct Sales Continue to Grow Direct sales are an emerging category as wineries look to bypass the restrictive, costly and time-intensive three-tier system and reach out directly to consumers. For many small wineries, tasting room and direct sales can account for the largest percentage of profits, ahead of traditional distribution channels. Still, unrest about the health of the economy has affected how (and how much) those sales are being made...
Wine Business Insider - 02/28/08

Inertia and Winery Clients See Impressive Growth in 2007 Inertia Beverage Group CEO Paul Mabray announced today that gross margin sales through its REthink Engine Direct Sales platform increased 111% in 2007...
Yahoo! Finance - 02/19/08

Inertia Beverage Group Appoints Veteran Direct Marketer: Kristi Taaffe to VP of Marketing.
Business Wire - 10/26/07

Are you selling 1,000 cases of wine thru e-Business? If not, it’s time to tune up your e-Commerce sales engine! You may be behind the times.
Scion Advisors - 10/19/07

IBG Opens Its Trade-Facing E-Commerce Channel to all Wineries
Realizing that the vast majority of wineries can't find traditional distribution help to get their wines in restaurants and retail shops across the country, Inertia Beverage Group announced today that it would open its revolutionary trade-focused e-commerce software platform to all wineries--including those not using the Inertia direct sales platform for their consumer e-commerce.
Forbes.com/businesswire - 09/19/07

Inertia Bev Group to Offer Free Compliance for Wineries
Inertia Beverage Group announced today its development of a new, comprehensive web-based compliance tool for the wine industry that will be offered to everyone without cost or fees. The burden of complying with different wine shipping ...
Wine Marketer - http://winemarketer.com - 08/08/07

A talk with Paul Mabray and his compliance solution
WSD had the opportunity to sit down and talk with the CEO of Inertia Beverage Group, Paul Mabray, earlier this week, during which he gave us deeper insight into his company’s new Rethink Compliance tool. In a nutshell, the tool will be available to everyone in the wine industry without fees or costs, and will make it easy and affordable for wineries to get compliant with states laws when shipping directly.
www.winespiritsdaily.com - 08/03/07

Napa company working to increase direct sales of wine
Even though direct sales of wine are still a relatively small part of total wine sales, selling directly to consumers is the fastest-growing segment of the market.
A speaker at a recent seminar said direct sales of wine increased by 31 percent in the first quarter of 2007, compared to the same period last year.
Paul Mabray, a Napa native who is CEO of Inertia Beverage Group, is doing his best to increase those numbers.
Napa Valley Register - 08/03/07

 

Software assists wineries REthink compliance
As more and more states adopt the permit system [rather than the reciprocal method] for state-to-state wine shipments, wineries are faced with an ever increasing complexity of rules, regulations and reporting requirements that could force smaller houses to completely abandon out-of-state shipments. To help remove this new barrier to shipment, the Inertia Beverage Group has spent approximately 5000 man-hours in development to create the industries first [and only] web based compliance tool called REthink Compliance.
consumerscorner.blogspot.com - 07/27/07

RethinkCompliance.com
Inertia Beverage Group (IBG) announced the development of a FREE web-based compliance tool for the wine industry (click here to read the announcement in Forbes).

IBG's "Rethink Compliance Tool" will lower the barriers wineries face in shipping direct to consumers, mainly the time and expense required to comply with the rules and regulations in 50 different states. The tool will launch to the public at the end of Q3 2007. It is a web-based tool (of course) that promises greater access to wine for consumers and greater access to consumers for wineries. Way to go IBG! 
growsmarter.com - 07/19/07

Automated 'direct' consumer sales tool to launch in US
A Napa company is set to launch an Internet-based system that can cut through the bureaucracy separating American producers and consumers.
Decanter.com - 07/19/07

Building a Direct Sales Vehicle pt 2
We recently started a series on getting your online sales vehicle rolling. Today, we are going under the hood to talk about the e-commerce engine used to power your shopping cart. At Grape Thinking, we have an established relationship with Inertia Beverage Group, as Paul, Andrea, and crew, in our humble opinions, have the best grasp and influence on the changes in the industry and are truly “Powering the Wine Revolution”. As such, they rank as our recommended engine.
Grapethinking.com 07/18/07

Breaking Down Barriers: IBG Introducing Free Winery Direct Compliance Tool
Inertia Beverage Group (IBG), a technology company that assists wineries selling direct to consumers, is poised to announce the launch of a free tool aimed at removing the burdens and complexities of direct shipping compliance.
IBG will be announcing the launch during the July 17, 2007 Wine Industry Technology Symposium in Napa, California.
Wine Business Insider - 07/17/07

Inertia Beverage Group to Offer No-Fee, No-Cost Compliance Service to Entire Wine Industry
Inertia Beverage Group announced today its development of a new, comprehensive web-based compliance tool for the wine industry that will be offered to everyone without cost or fees.
Forbes.com/businesswire - 07/17/07

Inertia Beverage Group and CalWineries.com Partner on Content and Access Deal
Inertia Beverage Group announced today a partnership with CalWineries.com that will deliver more in-depth information to CalWineries.com readership. Winery and wine information originating on IBG-partner wineries' websites will be fed into the CalWineries.com site. In addition, IBG will help provide the technology that allows CalWineries.com readers to instantly access winery mailing list and wine club sign-up pages.
www.forbes.com - July 16, 2007

New Features on Calwineries are Officially Live
Since Calwineries launched in November, we have been trying to connect our users and visitors to California’s wine country. California is a huge state, and is considered by many to be its own independent wine producing country. To help bridge the gap, we have recently launched a couple of new features to foster a deeper connection to California and its wine.
www.calwineries.com/blog - June, 27, 2007

Wine Industry "I.T. Week" Sprouts up around July 17 Technology Symposium in Napa "The week surrounding WITS is quickly turning into 'I.T. Week' for the wine industry," said Lesley P. Berglund, WITS co-chair. "User group meetings and demos are sprouting up and we encourage other companies to join in to make the week even more productive for the industry," she added.
www.forbes.com - June 8, 2007

Wine Search Engine Snooth Launches Beta Version
Wine research engine Snooth has launched a beta version of its site, which generates personalized wine recommendations by leveraging data about wines that users have liked or disliked in the past.
The company secured $300,000 in angel funding in February, according to the company’s blog.
www.americanventuremagazine.com - June 7, 2007

Inertia Beverage Group on Wine 2.0
By Admin
As I contemplated this post I considered what incredible times we are experiencing in the wine industry. Since prohibition there has been little change in antiquated ways of doing business in the wine industry...
Wine 2.0 - http://www.winetwo.com - May 30, 2007

Wine Industry Veteran George Vare Joins Inertia Beverage Group's Board of Directors
Inertia Beverage Group announced today the appointment of wine industry veteran George Vare to the company's Board of Directors.
http://www.forbes.com/businesswire- May 16, 2007

Unfiltered 4 - Inertia Beverage
Another Unfiltered podcast recorded two weeks ago with co-host Jeff Lefevere and I welcoming guest Paul Mabray from Inertia Beverage Group and panelist Mark Fisher from the Dayton Daily News and Uncorked blog.
http://winecast.net - May 14, 2007

Inertia Beverage Group Adds Wine Industry Leaders Motto, Shelton and Tsai to New Advisory Board
Wine Industry Leaders To Help Guide Inertias Strategic Direction
www.winebusiness.com - May 14, 2007

Snooth partners with Inertia Beverage Group
Wine recommendation engine teams up with Inertia to provide users with direct link to wineries.
http://blog.snooth.com - May 11, 2007

Inertia Beverage Group Names Allen O. Hunter to Board of Directors
Leading provider of web-based direct sales technology to the wine industry adds Rent.com founder Allan O. Hunter to Board of Directors.
www.drinksmediawire.com - April 19, 2007

Inertia gets $8 million
NAPA – Inertia Beverage Group, which has developed a consumer-direct and trade-direct sales and shipping system for wineries, has raised $8 million in series B financing.
www.northbaybusinessjournal.com - April 9, 2007

Inertia Beverage lands $8 million in second-round financing
The new equity capital comes from Allegis Capital, which has a portfolio of more than $600 million early-stage e-commerce companies, and Sid R. Bass Associates, with has $300 million invested in such companies.
www.northbaybusinessjournal.com - April 2, 2007

Napa's Inertia Gains More Funding For Wine eCommerce Platform
Inertia Beverage Group has raised $8M in a Series B financing led by Allegis Capital and Sid R. Bass Associates. Inertia sells a sales and marketing platform for wineries that want to go direct-to consumer or direct-to-trade wine sales online. The company currently claims 300 wineries as clients.
www.thealarmclock.com - April 3, 2007

Wine Business Insider
In what is probably the largest round of financing raised by a company focused on Internet wine sales since the dot-com bust of a few years ago, Inertia Beverage Group (IBG), which provides an integrated sales and marketing platform for wineries conducting direct-to-consumer and direct-to-trade wine sales, raised $8 million in new equity capital through a Series B financing led by Allegis Capital and Sid R. Bass Associates.
www.winebusiness.com, Vol.17 No. 14 - April 2, 2007

Wine Industry's Inertia Beverage Group Raises $8 Million in Series B Financing Led By Allegis Capital and Sid R. Bass Associates
NAPA, Calif.--(BUSINESS WIRE)--Inertia Beverage Group, which provides an integrated sales and marketing platform for wineries conducting direct-to consumer-and direct-to-trade wine sales, announced today that it has raised $8 million in new equity capital through a Series B financing led by Allegis Capital and Sid R. Bass Associates.
biz.yahoo.com - April 2, 2007

Tasting Terroir... at reasonable prices!
Appellation America and the Inertia Beverage Group, have teamed up to form a strategic partnership providing the largest platform for direct-to-consumer wines sales on the Internet. Eat your heart out Bordeaux.
wwpress.blogspot.com - April 2, 2007

Napa Life
Web site Appellation America and Inertia Beverage Group have agreed to create what they claim will
be the largest direct-to-consumer wines sales site on the Internet.
Volume 3 Number 14, Page 4 - April 2, 2007

Appellation America and Inertia Beverage Group Partner to Define Next-Step in Direct to Consumer Wine Sales
Appellation America and Inertia Beverage Group, two leading service providers in the direct-to-consumer wine sales category, redefined the nature of this exploding sector when they announced today a strategic partnership that will create the largest platform for direct-to-consumer wines sales on the Internet.
Business Wire - March 29, 2007

Inertia Beverage Group Announces BoutiqueWineCellar.com Creates Online Marketplace for Wineries to Sell Direct-to-Consumers
BoutiqueWineCellar.com (BwC), of San Francisco has partnered with Inertia Beverage Group (IBG), the leading provider of direct sale systems to the wine industry, to launch a web-based platform for boutique wineries to sell direct-to-consumers.
http://aecnewsroom.
digitalmedianet.com - March 15, 2007

Inertia Beverage Group Announces Partnership with POS Resources For POS Integration into its Leading E-commerce Engine
Enhancement to Inertia's REthink Engine System Delivers Fully Integrated Customer Management System.
www.biz.yahoo.com - February 28, 2007


American Wine Blog Awards Finalists Announced

The finalists in seven categories in the 2007 American Wine Blog Awards were announced today.
www.thebloggingtimes.com - February 07, 2007

California’s Wineries can Ship Direct-to-Restaurants Thanks to Inertia Beverage
Wine Marketing powerhouse Inertia Beverage Group announced that their Rethink Wine Trade system is now available in California, as well as Washington State, the District of Columbia and New York.
http://calwineries.com/blog/ - January 31, 2007

Inertia Beverage Group Opens Revolutionary New Wine Distribution System in Three States
Press Release-Following on the heels of their opening of New York State, Inertia Beverage Group (www.inertiabev.com) announced today the extension of their REthink Wine Trade system into three new states and the District of Columbia.
www.winebusiness.com - January 31, 2007

New Ways of Buying and Drinking
"A flurry of new wine-selling sites hit the web in 2006. We’ll probably see more in 2007. Though I work in the internets I can’t claim to have studied these that closely or to have a clear crystal-ball view of what will work, but of course that won’t stop me from sharing my opinion."
quaffability.com - January 19, 2007

The future of wine sales
If you are a travel agent I don't have to tell you what the Internet has meant to your profession. Brick and mortar stores of all shapes and sizes have seen their business models change, often unwillingly. All while the consumer continues to benefit from the never ending variety of options to "buy on-line."
blog.wineeducation.com - December 13, 2006

My Top Wine Stories & Wine Trends of 2006
Un Oaked White Wines
"Earlier this year WineOpinions discovered that the awareness of Un-Oaked Chardonnay had reached approximately 60%. That's impressive given that only a few years ago it seemed that the most ubiquitous wine in America was the OVER-oaked Chardonnay."
fermentation.typepad.com - December 6, 2006

Small California wineries gain entry to N.Y. restaurants
"Restaurant wine lists in New York and elsewhere could soon get more interesting, thanks to a new Internet-based service that connects wineries with restaurants that want to purchase directly from them."
SFGate.com - December 1, 2006

New Technology to re-shape US Wine Market?
"On 'Nov 29, 2006' Jancis Robinson from Mission Control wrote: Howard G Goldberg of The New York Times sends news of this ground-breaking development: The fossilized rigidities governing America’s wine business, which still echo the nation’s diehard puritanical attitudes toward alcohol and alcohol control, continue to loosen up."
JancisRobinson.com - November 29, 2006

New York Wineries Can Buy Direct from Merchants - almost
"Licensed retailers and restaurants in New York State can now buy directly from out-of-state producers on the internet, a state lawyer says."
Decanter.com - November 28, 2006

“Virtual Inventory” Facilitates Three-Tier Internet Orders
"State authorities determined that a method of operation to be used by Inertia Beverage Group (IBG) to facilitate Internet sales among wineries, wholesalers and retailers in New York does not conflict with existing law..."
Wine Business Insider - November 27, 2006

How Good Winery Websites Work
"Log on to almost any winery website and you’ll see it—the “beauty shot” of rolling hills studded with vines. Lovely, yes. But is it effective? Does it add to the winery’s bottom line? How do good winery websites work?"
NorthBayBiz - October, 2006 issue

A Toast to Wine Web Shops
"The year 2006 is turning out to be a very good one for online wine sales."
ecommerce-guide.com - August 17, 2006

Wine Collectors Imbibe New 'eBay Meets Woot' Website
"Think eBay and Woot mashed together"
AuctionBytes.com - August 10, 2006

Bankrupt Legacy Estates to be Bought by Joint Venture
Statistics for online wine sales reported by Inertia Beverage Group
SFGate.com - July 27, 2006

Report: Online Wine Sales Increasing Dramatically
The pace of online wine sales has increased dramatically in 2006 as wineries have begun to reach out to consumers in more sophisticated ways.
PR Leap - July 26, 2006

Online Wine Sales Increasing Dramatically
Inertia Beverage Group Report Finds Consumers Waiting for Winery Outreach
Avenue Vine - July 25, 2006

Shipping Discounts Propel Fine Wine Sales
Including shipping in the price of online wine sales increases the number of new customers you acquire.
Wine Business Insider - July 24, 2006

New Wine e-commerce site offers just one wine per day
Newly launched wine web site Radcru.com brings a new model to online wine sales.
Internet Retailer - July 10, 2006

New Sales Channel for IBG Clients
RadCru (www.radcru.com) provides a new opportunity for IBG clients to acquire new customers and sell product.
TMCNet.com - June 26, 2006

Wine's Digital Land Grab
Inertia Beverage Group is a complete winery direct technology solution.
Good Grape Wine Company - June 21, 2006

The Art of Online Wine Sales
An interview with the CEO.
Fermentation - The Daily Wine Blog - June

Retailing Wine Online
How do wineries translate their website into a wine store?
The Winery Website Report - May 24, 2006

Plug & Pay Announces Partnership with Inertia Beverage Group
IBG completes integration with one of the nation's leading gateway providers.
Plug & Pay Press Release - May 23, 2006

IBG Builds Sales Channel
The "Rethink Wine Trade" system allows restaurateurs to place wholesale wine orders directly over the Internet.
Wine Business Monthly - March 15, 2006

More Than 1.5 Billion Emails a Month Bear ISIPP Accreditation as Fortune 500, Wine Industry Signs On
Inertia Beverage Group now using E-mail Senders Accreditation program through ISIPP
I-Newswire.com- March 10,2006

Startup Inertia makes splash in wine shipping
Inertia Beverage Group set out recently to make the industry rethink how stores, restaurants and other accounts order from vintners on-line.
North Bay Business Journal - February 13, 2006

IBG Builds Sales Channel: Software Connects Restaurants, Wineries
Inertia Beverage Group (IBG), a provider of direct-sales software for wineries, is launching a new service this week that connects wineries with restaurant buyers who want to purchase directly from the winery.
Wine Business Insider -January 9, 2006

New internet service connects wineries with restaurants
Inertia Beverage Group, which makes direct-sales software for wineries, is launching a new Internet-based service that connects wineries with restaurants that want to purchase directly from them.
SF Gate.com - January 12, 2006

Inertia Beverage Group's REThink Wine Trade Puts Wineries & Restaurateurs in Direct Contact
Inertia Beverage Group announced a new way of doing business that brings together wineries with restaurants buyers who want to purchase directly from the winery.
MarketWIRE - January 11, 2006

New venture aims to bring wine to nation's tables
Inertia Beverage Group's ReThinkWineTrade.com technology allows restaurants to place wholesale orders directly with wineries, rather than going through a middleman.
San Francisco Business Times - January 13, 2006

Inertia Beverage Group unveils ReThinkWineTrade.com
A new way of doing business online...
Wine On-Line Shopping - January 12, 2006

Charitable Stocking Stuffers
USA Today Weekend- November 20, 2005

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Inertia Beverage Group

Napa Valley Gateway Plaza
1190 Airport Blvd.
Suite #200
Napa, CA 94558
Phone: 800.819.0325
Fax: 707.224.5197
Sales Contact: sales@inertiabev.com
Customer Support: support@inertiabev.com

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