Recent PressFor press inquiries, please contact Tom Wark, 707.933.9313, tom@warkcommunications.com.Inertia Beverage Group Announces Launch of Online Wine Wholesale Platform - Washington state's Cascade Trade debuts online direct-to-trade portfolio at www.cascadetradedirect.com. Inertia Beverage Launches Direct-to-Trade Shipments - Inertia Beverage Group reached a milestone this month toward its goal of simplifying the trade wine buying process to the point-and-click convenience U.S. consumers in many states have enjoyed in the past several years. IBG Buys New Vine Assets at Auction for $4.5 Million - Inertia Beverage Group was the winning bidder of today's foreclosure auction for various assets owned by fulfillment and compliance outfit New Vine Logistics, paying $4.5 million. Inertia Beverage Group Secures New Vine Assets - Inertia Beverage Group is pleased to have obtained New Vine's assets through the public auction process. This outcome ensures that Inertia Beverage Group will be able to service New Vine's former clients on an uninterrupted basis, resulting in even greater opportunities for customers, the direct sales channel, and the wine industry as a whole. Inertia wants New Vine to Survive - Keeping New Vine a viable direct-to-consumer wine order fulfillment and logistics provider after a pending foreclosure sale is an ongoing concern for its lead debt holder, Inertia Beverage Group, which is seeking investors for a potential bid for New Vine assets and long-term goals of building a network of trusted direct-shipping partners.. New Vine to Resume Operations With Inertia Beverage Group Funding - Inertia Beverage Group (IBG) has agreed in principle with Silicon Valley Bank to acquire its debt position in New Vine, subject to due diligence and definitive agreements. Inertia on the Move - Software program opens Direct-to-Trade channel for small producers. Inertia Unveils Enhanced Direct-to-Trade Wine Distribution Platform - Inertia Beverage Group announced today the release of a new Beta version of its Direct-To-Trade wine distribution platform (www.winerevolution.com), giving wine retailers and restaurateur’s access to a selection of boutique, artisan and limited-production wines not widely available through traditional distribution channels. The Beta site, showcasing 60 brands and more than 300 products, allows participating suppliers the ability to reach buyers in up to 12 states, representing more than 50% of the American marketplace. Additional states are set to open later in 2009. Inertia Beverage Group Appoints New CFO - Inertia Beverage Group announced today the appointment of Paul Roberti as Senior Vice President & Chief Financial Officer. A 20+ year finance veteran with public and private high growth technology companies, Roberti joins Inertia immediately and will lead the company's financial, human resources, legal and risk management functions. Out of State Wine Retailers Face Threat - Napa-based Inertia, which has developed a system for automating order handling and regulatory compliance through the three-tier system, now is more actively promoting its program for direct-to-trade shipping, commonly called self-distribution, to a dozen U.S. markets with seven pending, according to Kristi Taaffe, vice president of marketing. BoutiqueWineCellar.com Expands Direct-to-Consumer Wine Sales Platform - BoutiqueWineCellar.com (www.boutiquewinecellar.com), a direct-to-consumer, online wine sales platform, has completed the next phase of expansion by enlarging its site with comprehensive information on over 1,000 wines, as well as the ability to purchase directly from member wineries; a new feature fully powered by its partner Inertia Beverage Group. Direct Shipping - The Last Frontier - Interview with Ted Jansen, CEO of Inertia and Wine & Spirits Daily. The Latest Buzz on... E-commerce - It's finally getting easier to buy alcoholic beverages on the web. Though many states have lifted barriers to online wine sales, it has still been a headache to negotiate the complex rules for shipping booze across the state lines. Inertia Beverage Group, Napa, Calif., provides software to online wine sellers that ensures all state rules are met. Or it can assume the hassles itself, taking orders and handling shipments. Expedia Exec New CEO for Inertia - Ted Jansen will replace Paul Mabray as president and CEO of winery direct-sales software developer Inertia, it was announced today. Investor-backed Inertia provides Web-based technology to help wineries manage direct sales and marketing. The company was founded by Mr. Mabray, who remains as Inertia's chief strategy officer and board member. Compliance Tool - Napa-based Inertia Beverage Group announced today that it has made available an online winery tool free of charge to any winery, fulfillment house or compliance company. Access to Inertia's REthink Compliance tool does not require use or subscription to Inertia's direct shipping platform. Wine and Marketing Professionals Gather for Newsletter -- Heavy hitters in the wine and marketing game come together in a new newsletter from Wine Marketer. Inertia Strengthens Efforts to Deliver on “Demand Delivery” Strategy -- Leading Wine Direct Sales Firm Takes Steps to Enhance Demand for Winery Clients’ Products -- Creating a Direct Sales platform which provides wineries with greater exposure and demand from a critical mass of qualified buyers has long been a strategic focus for Inertia Beverage Group. Inertia Provides Wine Shipping Compliance Solution to Clients Inertia Beverage Group announced that its new automated wine shipping compliance service, REthink Compliance, has been released for use by all... Inertia Automates Wine Shipping Compliance Inertia Beverage Group, which sells the REthink Engine wine distribution platform, is releasing REthink Compliance, an online direct-to-consumer wine shipping compliance service for free use by all of its clients... Inertia Provides Shipping Compliance Solution to Clients Inertia Beverage Group announced today that its new automated wine shipping compliance service, REthink Compliance, has been released for use by all Inertia clients... Consumer Direct Sales Continue to Grow Direct sales are an emerging category as wineries look to bypass the restrictive, costly and time-intensive three-tier system and reach out directly to consumers. For many small wineries, tasting room and direct sales can account for the largest percentage of profits, ahead of traditional distribution channels. Still, unrest about the health of the economy has affected how (and how much) those sales are being made... Inertia and Winery Clients See Impressive Growth in 2007 Inertia Beverage Group CEO Paul Mabray announced today that gross margin sales through its REthink Engine Direct Sales platform increased 111% in 2007... |








