Marketing

Inertia partners with Wark Communications (www.warkcommunications.com)

While we are expert in the realm of consumer direct sales and marketing leveraged by the use of technology, we partner with Wark Communications when client assistance is required for public relations or more traditional marketing activities associated with legacy channels of doing business.

Wark Communications is a full service marketing communications firm specializing in providing solutions to address the unique needs of the wine industry. Led by Tom Wark, the firm offers public and media relations, advertising, graphic design, and strategic consulting services all meant to accomplish the same goal: helping the client achieve its marketing objectives though professional communications services.

Wark Communications works with clients to craft a message, identify the appropriate audience, then deliver that message in a creative and effective manner. The communications campaigns created and executed by Wark Communications are backed by experience, a decade working with the wine and hospitality press, creativity and the understanding that staying in budget is critical. It is understood that a client’s success is the most important measure of our work.

Wark Communications is located in Glen Ellen, California

Marketing Partners


  • Wark Communications: Wark Communications is a full service marketing communications firm specializing in providing solutions to address the unique needs of the wine industry. This firm is dedicated to helping any wine industry business reach its full potential.

  • The Winetasting Network: Their goal is to bring the wine tasting and winery tasting room experiences to the online world. At Winetasting.com you can buy wines directly from any of our member winery partners, join a winery club or one of our exclusive Ambrosia clubs. Once you experience direct you won't want to buy any other way.

  • 1-800-Flowers: They have one of the most recognized brands in gift retailing, 1-800-FLOWERS.COM® provides a broad range of thoughtful gifts - including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts - to customers around the world; 24 hours a day, seven days a week; or by visiting one of its Company-operated or franchised stores.  Gifting is a great way to acquire new customers.

  • Card in the Box: CardintheBox® Greeting Card Solution delivers technology and creative content enabling online and catalog merchants to incorporate personalized, premium greeting cards in gift programs that coordinate seamlessly with fulfillment operations.  Since they are fully integrated with the RTE you can easily pair with a wine gift, to create the perfect opportunity to add value for customers.

  • SmartsCo: SmartsCo was founded in 2002 by Jennifer Elias and Julie Tucker, two San Francisco entrepreneurs. The two are dedicated to developing products to help people learn about life’s greatest pleasures, all with a cutting-edge design, smart writing, and fun approach. Their wonderful virtual inventory contains many fun wine games - check them out you may want to sell them on your site! 

  • Boutique Wine Cellar: Boutique Wine Cellar is an online platform for a passionate community of consumers and wineries to interact and transact directly with one another. The Boutique Wine Cellar marketplace allows Member Wineries to list their wines for sale in their online store, while providing consumers the opportunity to discover, comment, recommend, and buy boutique wines directly from participating Member Wineries. Join their community and talk to your favorite wine-maker!

  • MamaCork: Mamacork features boutique wines from a different winery every month with compelling tasting notes from both the winery and the Mamas featured on Mamacork. The club is different because it is NOT about wine scores, it is NOT about brands with a huge marketing budget; and it is NOT about liking a wine simply because someone told you that you should. Mamacork is about discovering handpicked wines; sharing opinions on wine; learning some wine nuances, and helping women identify their palette through the opinions of six sassy, wine-lovin' mamas.

  • Cal Wineries: With almost 3,000 wineries in California, finding your favorites can be an overwhelming endeavor.  Calwineries.com was developed to help solve this problem, allowing you to browse, find and learn about California’s wineries and wines in one place.  Calwineries.com is dedicated to providing relevant, interesting information about California’s wine country and wineries.