Launch the REthink Engine

Keyword:

ATTEND OUR SYMPOSIUM & CLIENT APPRECIATION PARTIES!

 

Call now to RSVP or email us:

800-819-0325

 rsvp@inertiabev.com

 

SYMPOSIUM	APPRECIATION PARTY	GOLF SCRAMBLE
August 24: 9am - 5pm @ Copia Theater	August 25: 6pm - 9pm  @ Copia South Garden	August 26: 12 noon to 5pm @ Chardonnay Golf Club

    

 

SYMPOSIUM SCHEDULE: 

9 – 9:30 a.m.           Welcome and Introduction, Paul Mabray CEO & President, IBG

9:35 – 10:45 a.m.    Maximizing Consumer Direct Opportunities

Keynote Speaker Marc Engel, Project Director, BRS Group, explores unlocking the potential of Wine 2.0 from a winery perspective, followed by a review of current Web trends with Aaron Rutledge, User Experience Director, PokeNewYork.com.         

10:45 – 11 a.m.         Break

11 a.m. – 12:30 p.m.  Brass Tacks: Direct Sales & Marketing

Andrea Johnston, VP of Operations & Program Development, opens an informative session with in-house team experts on web design with a focus on content  followed by a frank discussion of critical Web based methods and tactics to increase customer acquisition and leverage long-term value. Session finishes up with one winery’s frank experience.

12:30 – 1:45 p.m.        Lunch

1:45 – 3:15 p.m.         New Frontiers: Growing Your Market Reach

Tom Wark, principal, Wark Communications, introduces this session focused leveraging new and emerging market opportunities to expand your reach. Jason
Seeber, one of the founding partners of The Wine Spies, will discuss the value of social networks, and Card in the Box’s Mark Andelman sheds light on potential winery opportunities linked to the explosive growth of personalized corporate gifting. Session concludes with a winery partner’s application.

3:15 – 3:30 p.m.           Break

3:30 – 4:45 p.m.           Breaking Down Barriers: Leveraging Change

Jeff Lefevere, Sr. Director of Trade Development, will open this panel with an overview of the rapidly expanding Direct to Trade program, while Matt Mann, Director of Compliance, will introduce the groundbreaking new tool created by Inertia, and strategic partner, Chris Edwards of Wine Tasting Network speaks frankly about fulfillment challenges and innovative client solutions. Session finishes up with a presentation from a Florida distributor.

4:45 – 5:00 p.m.           Wrap up with Paul Mabray