Custom Wine Clubs

Niche segmentation in the online world is predominant. No matter the subject or cause there are affinity groups organized on the Internet to discuss their passionate subject.

Perhaps second only to medical issues, nowhere is this more prevalent than in the online wine world where emerging business models are springing up frequently to capitalize on different demographic and psychographic segments of the wine audience. Nightlife oriented Generation Y, those in their twenties, are searching for a different online experience than young mothers that drink a glass of wine with girlfriends or to relax. Wine parties for couples, likewise, are a different experience then a cabernet collector looking for an allocated wine, et al.

Because every winery has a unique story and position to market Inertia offers custom or affiliated participation in wine clubs to our winery partners.

If your wine has a market created or still yet to be defined now is a good time to explore working with us on a niche, stand-alone wine club program.

Some of our wine club partners include: