Client Development

Our goal is to help our clients build their direct business through knowledge, opportunity, planning, and measurement.  Through our consultative approach to building a winery direct business, our team is an extension of your winery.

Monthly Newsletter to Winery

  • Focus for DIRECT: Marketing & Sales
  • Biz Dev Programs: Update
  • Direct to Trade: Update
  • Ecommerce & Wine Club “Best Practices”

Monthly Consultation

  • YTD sales update
  • Monthly goals
  • DIRECT tactical plan
  • Review Key Performance Indicators (KPI’s)

Ecommerce Review

  • Website merchandising review
  • Vertical Integration of Consumer Marketing
  • Email blast guidance
  • Phone Order tools
  • Monthly Reporting

Wine Club Review

  • Setup and Processing Support
  • Guidance for package offerings, rewards programs
  • Recommendations for building club memberships
  • Monthly Reporting

Virtual Admin Services (Additional Service Agreement req’d)

  • Administrator for ALL Direct Sales & Marketing
  • Ecommerce Order Processing
  • Wine Club Processing
  • Monthly Reporting

Recent Inertia Press

More News & Resources

Inertia Beverage Group

Napa Valley Gateway Plaza
1190 Airport Blvd.
Suite #200
Napa, CA 94558
Phone: 800.819.0325
Fax: 707.224.5197
Sales Contact: sales@inertiabev.com
Customer Support: support@inertiabev.com

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